Growth Marketing Associate

Job Summary

Aman Training is the largest security training company in Dubai. Since our founding, we have trained over 100,000 security guards and are proud to play a part in helping to protect the world’s safest city. Our business is growing fast, and we’re transforming how we attract, engage, and communicate with our audiences. From digital campaigns and content strategy to brand storytelling and AI-driven automation, we’re building a modern, data-driven marketing foundation for sustainable, organic growth. We are now looking for an entry-level Growth Marketing & AI Associate to join our team. This is a ground-floor opportunity to shape how we engage with candidates, re-activate past relationships, and position ourselves as thought leaders in the security training space.

Key Responsibilities

• Identify our ideal customers: Determine who we should be targeting (individual candidates vs. corporate clients), what they need, and where they are

• Re-engage past candidates: Activate our database of 50,000+ contacts through email campaigns, nurture flows, and targeted outreach

• Build our brand presence: Establish and grow our social media presence from zero, creating content that engages our audience

• Create thought leadership content: Produce quality content (articles, posts, videos) that positions Aman as an authority in security training

• Generate and qualify leads: Identify and test marketing channels that drive measurable revenue, not just awareness

• Collaborate on strategy: Work closely with the managing director to develop marketing plans, but own the execution and pace

• Leverage AI throughout: Use AI tools not just for content creation, but for strategic thinking, decision-making, and rapid iteration

• Monitor market and competitors: Use AI tools to analyze competitor activities, pricing, and new security/safety training providers entering the market.

Requirements

This position is entry-level - we value the way you think and your capabilities with cutting-edge tools, not how many years of experience you have doing traditional marketing.

Must Haves

• Understanding of marketing fundamentals - customer segments, channels, positioning, funnels, B2B vs B2C

• Content creations skills (copywriting, basic design, video editing)

• Strategic user of AI - you don’t just use AI to write copy faster. Instead, you use LLMs to pressure-test decisions, explore options, and guide your strategic thinking

• Active daily user of AI tools (ChatGPT, Claude, Midjourney, or similar) in your current work

• Coachable - you can take feedback, adjust quickly, and see collaboration with senior management as a learning opportunity

• Comfortable making recommendations and being wrong - we're experimenting our way to what works

• Excellent attention to detail. To demonstrate this, please enter the number 27 when asked in the application screening questions.

• 0-3 years of experience (we want fresh thinking, not ingrained habits)

• Excited about working collaboratively with Managing Director on strategy while owning execution

Nice to Have

• Experience with marketing automation tools (e.g. Customer.io, Zapier, n8n) or willingness to learn.

• Familiarity with the Dubai market

• Content creation skills (copywriting, basic design, video editing)

• Previous experience in education, training, or B2B services

Highly organised, with the ability to manage multiple projects simultaneously.

Benefits

Hands-on experience building a marketing function from zero, with the opportunity to grow a team under you once you’ve proved success.

• Direct access to the senior leadership and exposure to all aspects of the business

• Autonomy and ownership - this is your function to build

• AI-first environment - we encourage experimentation with cutting-edge tools

• Rapid learning - you'll compress years of marketing experience into months

• Impact - your work will directly influence company revenue and growth

• Competitive salary and benefits package